✅ In my current position as Director of B2B Growth Marketing at Keeper Security, I have crafted and implemented scalable Marketing strategies across various channels, including digital, content, email, events, account-based marketing (ABM), sponsored media, customer marketing, and pay-per-click (PPC) campaigns, primarily targeting Enterprise and Federal organizations.

This comprehensive approach has been instrumental in generating high-quality inbound leads and accelerating pipeline velocity, directly contributing to the company's growth objectives where we’ve been able to sustain a 35%+ MQL-to-opp conversion rate and 3:1 LTV to CAC ratio.

Our objectives throughout the year revolve around lead generation (MQLs) and pipeline generation (ACV / LTV). We set a monthly goal for MQL and revenue attainment for which I report on directly to the CEO on a weekly basis.

In my previous role as a Global Marketing Manager for Optimum Info (SaaS company), I was tasked with building our entire Marketing team from the ground up and rebrand the company’s identity and its products.

I have extensive experience across every functionality of the Marketing spectrum which helps me stay agile and adapt to any situation.

✅ Shortly after joining Keeper Security, I was tasked with creating an ABM program to make our B2B campaigns more efficient.

We’ve been leveraging intent data via 6Sense and Demandbase to build a robust ABM strategy, better segment our audience and tailor our campaigns specifically to the audience. This allowed us to add a vertical dimension to our campaigns, improve performance and map out a funnel-based customer journey for our audience.

With more segmented and personalized campaigns, we’ve been able to improve campaign performance, speed-up the customer journey and increase conversions.

Today, we routinely run display campaigns with over a 1.00% CTR, which is 3 to 4 times higher than industry benchmarks.

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✅ At Keeper Security, we collaborate with all of the top technology channel partner providers including CDW, SHI, Insight, Ingram Micro, Converge, Carahsoft and more.

All the content created for B2B campaigns is tweaked and optimized for partners and end-users. We provide a lot of educational and training assets for their teams and organize hundreds of events / year globally.

SPIFF programs and fostering relationship have been the key to our success and we’ve dedicated an entire team to sustain our growth in Channel.

✅ I’ve been using HubSpot for the past 9 years and was tasked with implementing it from scratch at my previous experience (Optimum Info).

I know the platform inside and out as it’s at the center of all our Marketing and Sales operations including: creating automated workflows, establishing sync between different platforms, creating HTML emails, nurture and drip campaigns, landing pages, form fills, active lists, etc.

A big focus of my current role has also been to revamp our campaigns attribution model from last touch to multi-touch to get a better understanding of the influence of our different campaigns and better report on ROI.

✅ I always foster close collaboration with the Sales team to optimize our campaigns, sales enablement content, and ABM initiatives to address customer pain points and drive conversions. Maintaining ongoing feedback loops to refine strategies based on sales insights is key to ensure our marketing efforts directly support pipeline growth and business objectives.

For example at Keeper Security, I routinely attend Sales demo to understand the key terminology our prospects use and incorporate it in our campaigns.

✅ I’ve always been very analytical and known for building campaigns with a data-first approach, leveraging analytics to track KPIs such as engagement, conversion rates, and ROI. I always use A/B testing, audience segmentation, and performance dashboards to refine targeting and messaging in real time. 

I also continuously optimize campaigns based on data insights, ensuring marketing efforts drive measurable business impact and maximize efficiency.

I’m very organized and detail-oriented, keeping reports and dashboards up-to-date at all times. I report on our campaign results, new initiatives and goal-pacing to our C-Suite on a weekly basis.

✅ At Keeper Security, we segment our audience based on:

- Geolocation: NorthAm, EMEA and APAC

- Annual Revenue: Enterprise, Mid Market, SMB

- Public Sector: Federal and SLED

- Vertical: Industries

- ICP: IT Security, Engineering and compliance

- Funnel Stage: Top of funnel, middle of funnel and bottom of funnel

This helps us refine our ABM strategy and create tailored campaigns with personalized messaging. The performance of our ABM campaigns has tripled compared to our old generic campaigns.

- Display ads 1

- Display ads 2

- Display ads 3

- Insight Report

- White paper

- Blog

- Webinar

- Case study

- Product update video

- Black Hat event

✅ Over 14 years of experience, all in B2B with early to mid growth stage startups.

✅ Over 6 years of experience in B2B Demand Generation, lead nurturing.

✅ Over 3 years of experience in ABM program execution.

✅ Over 3 years of experience in cybersecurity and IAM with Keeper Security.

✅ HubSpot expert for Marketing and Sales operations.

✅ Over 3 years of experience with 6Sense and Demandbase (for ABM).

✅ Over 14 years of experience with Demand Gen omnichannels.

✅ Over 3 years of experience in Channel Marketing with Keeper Security.

✅ Data-driven and expert with reporting tools, Excel pivots and VLookups.

✅ Currently managing a 7-figure annual budget at Keeper Security for paid campaigns, including, digital, sponsored media, PPC, events, OOH and more.

✅ I can provide different references for each position I’ve held in my career.

✅ I’m very dependable, independent and have an excellent work ethic.

✅ I have a lot of experience with events and am travel-proof having lived in different countries. I also speak French and Spanish fluently (in case overseas travel is required).