Director, B2B Marketing

Currently leading global demand generation strategy for Alcatraz, driving pipeline growth across paid media, ABM, lifecycle marketing, events, partner campaigns, and integrated GTM initiatives.

- Built and scaled multi-channel pipeline generation programs, generating +260% YoY in marketing-contributed pipeline growth and +120% YoY in closed-won TCV growth through integrated digital, webinar, event, paid social, paid search and email nurture programs

- Built and scaled high-performing LinkedIn thought leadership ad and retargeting programs achieving 5–7% CTRs, significantly outperforming industry benchmarks while increasing engagement from enterprise security buyers

- Improved MQL-to-opportunity conversion rates through funnel optimization, lifecycle nurture programs, enhanced attribution reporting, and closer SDR/Sales alignment

- Led modernization of marketing operations and attribution strategy in HubSpot, including campaign hierarchy redesign, multi-touch attribution modeling, lead scoring optimization, and funnel reporting improvements

- Implemented AI-assisted marketing workflows and automation processes to accelerate campaign production, audience segmentation, personalization, reporting, and operational scalability

- Managed cross-functional execution across Sales, SDR, Product Marketing, Events, RevOps, and Channel teams to align campaigns with revenue goals and improve pipeline visibility

- Secured series B funding

Director, B2B Growth Marketing (Global)

August 2024 - April 2025

Owned global demand generation and growth marketing strategy for a leading cybersecurity SaaS platform, managing a 7-figure annual budget across paid media, ABM, lifecycle marketing, content, events, customer marketing, and digital acquisition.

- Scaled multi-channel inbound and ABM programs that sustained 35%+ MQL-to-opportunity conversion rates and a 3:1 LTV ratio

- Led integrated GTM initiatives across North America, EMEA, and APAC in close partnership with Sales, Product Marketing, Channel and Sales

- Optimized pipeline generation performance through advanced audience segmentation, attribution modeling, conversion analysis, and funnel reporting

- Built scalable lifecycle and nurture programs across HubSpot, Salesforce, 6sense, Demandbase, and marketing automation platforms

- Improved paid media efficiency and pipeline contribution through ongoing experimentation across Paid Social, Paid Search, review platforms, sponsored media, and retargeting

- Directed webinar strategy to support enterprise pipeline acceleration and customer expansion initiatives

- Mentored and managed a high-performing team of 7 marketers across demand gen, customer marketing, public sector and global regions

- Integrated AI-powered tooling and automation workflows to improve campaign production speed, personalization, reporting, and operational efficiency

Senior Manager, B2B Marketing Campaigns (NorthAm)

July 2023 - August 2024

Manager, B2B Marketing Campaigns (NorthAm)

June 2022 - June 2023

Responsible for the strategy and execution of B2B marketing campaigns & content creation with a focus on demand generation and brand awareness. Led Keeper’s efforts to raise brand awareness as a leader in cybersecurity in its mission to unify critical components of Identity and Access Management and enable zero-trust transformation.

Global Marketing Manager

Jan 2020 - June 2022

Responsible for developing global marketing strategic programs to grow the SaaS company’s reach on a global scale, with a focus on B2B lead generation programs, content marketing, developing new product sub-branding strategies, revamping the website with a focus on SEO, digital campaigns, email campaigns and more.

Global Marketing Associate

March 2019 - December 2019

Responsible for building the company's global marketing programs from scratch including the revamping of its brand identity, collateral and aesthetics, development of marketing campaign strategies, production of product overview videos and more.

Junior Project Manager

Responsible for managing several Marketing projects for the International Recruitment team including; implementing and analyzing recruitment marketing campaigns, managing the employer brand community on social media and designing all the communication of the department activities and events.