✅ In my current position at Keeper Security, I have crafted and implemented scalable Marketing strategies across various channels, including digital, content, email, events, account-based marketing (ABM), sponsored media, customer marketing, and pay-per-click (PPC) campaigns, primarily targeting Enterprise and Federal organizations.

This comprehensive approach has been instrumental in generating high-quality inbound leads and accelerating pipeline velocity, directly contributing to the company's growth objectives where we’ve been able to sustain a 35%+ MQL-to-opp conversion rate and 3:1 LTV to CAC ratio.

Our objectives throughout the year revolve around lead generation (MQLs) and pipeline generation (ACV / LTV). We set a monthly goal for MQL and revenue attainment for which I report on a weekly basis.

In my previous role as a Global Marketing Manager for Optimum Info (SaaS company), I was tasked with building our entire Marketing team from the ground up and rebrand the company’s identity and its products.

I have extensive experience across every functionality of the Marketing spectrum which helps me stay agile and adapt to any situation.

Below, please find some examples of successful campaigns:

- Display ads 1

- Display ads 2

- Display ads 3

- Insight Report

- White paper

- Blog

- Webinar

- Case study

- Product update video

- Black Hat event

✅ Shortly after joining Keeper Security, I was tasked with creating an ABM program to make our B2B campaigns more efficient.

We’ve been leveraging intent data via 6Sense and Demandbase to build a robust ABM strategy, better segment our audience and tailor our campaigns specifically to the audience. This allowed us to add a vertical dimension to our campaigns, improve performance and map out a funnel-based customer journey for our audience.

With more segmented and personalized campaigns, we’ve been able to improve campaign performance, speed-up the customer journey and increase conversions.

Today, we routinely run display campaigns with over a 1.00% CTR, which is 3 to 4 times higher than industry benchmarks.

✅ In my experience, the key is to create a master messaging matrix that contains pre-approved content for every stage of the customer journey and tailored to a segmented audience (based on industry, company size and ICP).

Once complete, the content is re-used across every Marketing campaign and collateral as well as Sales enablement assets. This ensures a cohesive and consistent message or company “voice” for everything that is customer-facing.

✅ We have a very similar team structure at Keeper with an in-house creative team. This has allowed us to produce content and campaign assets at lightning speed.

We use a PM tool to log tickets in to create all kinds of assets from display (static and animated), videos, email banners, landing pages, slides, event swag / booth items and more.

(See above for campaign examples)

✅ Webinars at Keeper have been one of my specialties. We host 2 customer webinars / month, run sponsored webinars with third party partners including ActualTech Media, The Register and more, as well as joint webinars with channel partners.

We’ve hosted a lot of fun webinars, from trying bean boozled jelly beans, scoring hockey goals to increase the incentive value for booking demos.

- Webinar example

✅ I’ve always been very analytical and known for building campaigns with a data-first approach, leveraging analytics to track KPIs such as engagement, conversion rates, and ROI. I always use A/B testing, audience segmentation, and performance dashboards to refine targeting and messaging in real time. 

I also continuously optimize campaigns based on data insights, ensuring marketing efforts drive measurable business impact and maximize efficiency.

I’m very organized and detail-oriented, keeping reports and dashboards up-to-date at all times. I report on our campaign results, new initiatives and goal-pacing on a weekly basis.

✅ At Keeper Security, we segment our audience based on:

- Geolocation: NorthAm, EMEA and APAC

- Annual Revenue: Enterprise, Mid Market, SMB

- Public Sector: Federal and SLED

- Vertical: Industries

- ICP: IT Security, Engineering and compliance

- Funnel Stage: Top of funnel, middle of funnel and bottom of funnel

This helps us refine our ABM strategy and create tailored campaigns with personalized messaging. The performance of our ABM campaigns has tripled compared to our old generic campaigns.

✅ At Keeper Security, we collaborate with all of the top technology channel partner providers including CDW, SHI, Insight, Ingram Micro, Converge, Carahsoft and more.

All the content created for B2B campaigns is tweaked and optimized for partners and end-users. We provide a lot of educational and training assets for their teams and organize hundreds of events / year globally.

SPIFF programs and fostering relationship have been the key to our success and we’ve dedicated an entire team to sustain our growth in Channel.