✅ In my current position as Director of B2B Growth Marketing at Keeper Security, I have crafted and implemented scalable Marketing strategies across various channels, including digital, content, email, events, account-based marketing (ABM), sponsored media, customer marketing, and pay-per-click (PPC) campaigns, primarily targeting Enterprise and Federal organizations.

This comprehensive approach has been instrumental in generating high-quality inbound leads and accelerating pipeline velocity, directly contributing to the company's growth objectives where we’ve been able to sustain a 35%+ MQL-to-opp conversion rate and 3:1 LTV to CAC ratio.

Our objectives throughout the year revolve around lead generation (MQLs) and pipeline generation (ACV / LTV). We set a monthly goal for MQL and revenue attainment for which I report on directly to the CEO on a weekly basis.

In my previous role as a Global Marketing Manager for Optimum Info (SaaS company), I was tasked with building our entire Marketing team from the ground up and rebrand the company’s identity and its products.

I have extensive experience across every functionality of the Marketing spectrum which helps me stay agile and adapt to any situation.

✅ I currently manage a team of seven including the following roles: 

- Public Sector (Federal) Marketing Manager

- Sr B2B Marketing Manager EMEA

- Sr B2B Marketing Manager APAC

- Sr Customer Marketing Manager

- Marketing Specialist x2

- Events Manager

I recruited and trained all my current team members for a 100% employee retention rate so far and implemented processes to streamline campaign activity and reporting.

I regularly meet with each of them for 1:1s on project updates and personal growth plans as well as 2 team meetings / week to keep up with all projects.

I’ve always fostered a creative environment, always welcoming new ideas and ensuring every team member feels welcome and included. I regularly meet with team leaders of every department and organize cross-departmental meetings to share insights on trending topics, customer feedback and campaign performance.

✅ I’ve always been very analytical and known for building campaigns with a data-first approach, leveraging analytics to track KPIs such as engagement, conversion rates, and ROI. I always use A/B testing, audience segmentation, and performance dashboards to refine targeting and messaging in real time.

I also continuously optimize campaigns based on data insights, ensuring marketing efforts drive measurable business impact and maximize efficiency.

I’m very organized and detail-oriented, keeping reports and dashboards up-to-date at all times. I report on our campaign results, new initiatives and goal-pacing to our C-Suite on a weekly basis.

I always foster close collaboration to develop targeted campaigns, sales enablement content, and ABM initiatives that address customer pain points and drive conversions. Maintaining ongoing feedback loops to refine strategies based on sales insights is key to ensure our marketing efforts directly support pipeline growth and business objectives.

✅ I always strive to ensure consistent messaging across all touchpoints, reinforcing trust and expertise and leverage thought leadership, customer success stories, and targeted campaigns to differentiate the brand in a competitive market.

At Keeper Security, I built our ABM strategy from the ground up to continuously refine branding strategies based on audience insights to maintain relevance and impact with tailored messaging to the different stages of the customer journey.

The key to success from my experience has been to create thorough processes and messaging matrix to ensure the company’s voice is consistent across every channel.

Feeding ChatGPT with clear and concise guidelines has also helped us pump out content at higher velocity for blogs, email copy and more.

✅ At Keeper Security, my main focus has been to create quality content to leverage to make our B2B campaigns more efficient.

We’ve been leveraging intent data via 6Sense and Demandbase to build a robust ABM strategy, better segment our audience and tailor our campaigns specifically to the audience. This allowed us to add a vertical dimension to our campaigns, improve performance and map out a funnel-based customer journey for our audience.

With more segmented and personalized campaigns, we’ve been able to improve campaign performance, speed-up the customer journey and increase conversions.

Today, we routinely run display campaigns that increase a 1.00% CTR, which is 3 to 4 times higher than industry benchmarks.

Below, please find a few examples of quality content:

- Display ads 1

- Display ads 2

- Display ads 3

- Insight Report

- White paper

- Blog

- Webinar

- Case study

- Product update video

✅ From small one-day events to massive trade shows like RSA or Black Hat, I have extensive experience in events management (example here). I always make sure each event supports brand awareness, lead generation, and partner engagement goals. 

Leveraging data and audience insights is key to optimize event selection, content, and promotion, maximizing impact and ROI while maintaining brand consistency.

Events are also a great resource for networking and fostering relationship with customers. We always try to schedule activities outside of the events to connect with customers and prospects.

We also produce 60 webinars / year at Keeper that we host ourselves, with a third party vendor or in the form of sponsored content (example here).

✅ Until 2024, Keeper had historically been generating all demand inbound. Going into 2025, I was tasked with setting up an outbound motion to help the Sales team do their own prospecting.

The first thing we did was implement an ABM program with intent data that syncs directly with Salesforce to be accessible by the Sales team. This way, they could reach out to prospects that had showed some kind of intent towards our products or our competitors’.

We then created email cadences for them to enroll prospects into depending on verticals, ICP, funnel stage, competitor takeout, product, etc.

The end-game of an outbound motion is to personalize the sales approach as much as possible, but by leveraging intent data and consistent messaging from the Marketing team, we were able to set up a successful outbound program that consistently drives up pipeline.

✅ Bachelor's in Business Management, graduated in 2011.

✅ 10 years of experience in SaaS B2B Marketing.

✅ Demonstrated ability and agility to adapt to market changes and attain aggressive business goals.

✅ Omnichannel Marketing expert with 14+ years of experience across all channels.

✅ Team player coach with excellent work ethic and interpersonal skills.

✅ Very analytical, data-driven and process-oriented.

✅ Know for wearing different hats and never shying away from rolling up my sleeves to get the job done.

✅ Constantly looking to learn and grow as can attest my career path.