✅ In my current position as Director of B2B Growth Marketing at Keeper Security, I have crafted and implemented scalable Marketing strategies across various channels, including digital, content, email, events, account-based marketing (ABM), sponsored media, customer marketing, and pay-per-click (PPC) campaigns, targeting all GTM segments including K-12 in the Public Sector.

This comprehensive approach has been instrumental in generating high-quality inbound leads and accelerating pipeline velocity, directly contributing to the company's growth objectives where we’ve been able to sustain a 35%+ MQL-to-opp conversion rate and 3:1 LTV to CAC ratio.

Our objectives throughout the year revolve around lead generation (MQLs) and pipeline generation (ACV / LTV). We set a monthly goal for MQL and revenue attainment for which I report on directly to the CEO on a weekly basis.

In my previous role as a Global Marketing Manager for Optimum Info (SaaS company), I was tasked with building our entire Marketing team from the ground up and rebrand the company’s identity and its products.

I have extensive experience across every functionality of the Marketing spectrum which helps me stay agile and adapt to any situation.

✅ Shortly after joining Keeper Security, I was tasked with creating an ABM program to make our B2B campaigns more efficient.

We’ve been leveraging intent data via 6Sense and Demandbase to build a robust ABM strategy, better segment our audience and tailor our campaigns specifically to the audience. This allowed us to add a vertical dimension to our campaigns, improve performance and map out a funnel-based customer journey for our audience.

With more segmented and personalized campaigns, we’ve been able to improve campaign performance, speed-up the customer journey and increase conversions.

Today, we routinely run display campaigns that increase a 1.00% CTR, which is 3 to 4 times higher than industry benchmarks.

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✅ At Keeper Security, we also have both a consumer and business product.

We started as a consumer password manager over 10 years ago and constantly leverage this audience to drive B2B demand. A few examples include:

- We’ve implemented a consumer referral program that offers a gift card to consumers who refer Keeper to their company. This incentive is offered upon completing a demo with their IT team.

- We constantly run consumer email nurture campaigns with the above-mentioned program.

- We often leverage our consumer product as an incentive to book demos - for example, we offer a free 3-year plan to our ICP for booking a demo.

- We leverage our consumer base to create like-audiences.

- We leverage former customer lists - for when users switch jobs - with incentive programs to invite them to present Keeper to their new organization.

✅ Until 2024, Keeper had historically been generating all demand inbound. Going into 2025, I was tasked with setting up an outbound motion to help the Sales team do their own prospecting.

The first thing we did was implement an ABM program with intent data that syncs directly with Salesforce to be accessible by the Sales team. This way, they could reach out to prospects that had showed some kind of intent towards our products or our competitors’.

We then created email cadences for them to enroll prospects into depending on verticals, ICP, funnel stage, competitor takeout, product, etc.

The end-game of an outbound motion is to personalize the sales approach as much as possible, but by leveraging intent data and consistent messaging from the Marketing team, we were able to set up a successful outbound program that consistently drives up pipeline.

✅ I currently manage a team of seven including the following roles: 

- Public Sector (Federal) Marketing Manager

- Sr B2B Marketing Manager EMEA

- Sr B2B Marketing Manager APAC

- Sr Customer Marketing Manager

- Marketing Specialist x2

- Events Manager

I recruited and trained all my current team members for a 100% employee retention rate so far and implemented processes to streamline campaign activity and reporting.

I regularly meet with each of them for 1:1s on project updates and personal growth plans as well as 2 team meetings / week to keep up with all projects.

I’ve always fostered a creative environment, always welcoming new ideas and ensuring every team member feels welcome and included. I regularly meet with team leaders of every department and organize cross-departmental meetings to share insights on trending topics, customer feedback and campaign performance.

✅ I’ve always been very analytical and known for building campaigns with a data-first approach, leveraging analytics to track KPIs such as engagement, conversion rates, and ROI. I always use A/B testing, audience segmentation, and performance dashboards to refine targeting and messaging in real time.

I also continuously optimize campaigns based on data insights, ensuring marketing efforts drive measurable business impact and maximize efficiency.

I’m very organized and detail-oriented, keeping reports and dashboards up-to-date at all times. I report on our campaign results, new initiatives and goal-pacing to our C-Suite on a weekly basis.

✅ I oversee Customer Marketing in my current role. We’ve defined a customer journey lifecycle with over 300+ nurture emails and customer marketing campaigns for cross-selling and upselling opportunities.

We host 2 webinars / month to inform our customers about product updates and provide updates on our product roadmap.

We recently rolled out in-product ads in our consumer product to promote our business product.

✅ At Keeper Security, our team is constantly create content and assets to help our Sales and CSM teams from email cadences, slide decks, battlecards, VS competitor pages, email signatures, QBR decks to datasheets and case studies.

✅ Competitive intelligence has been the key to our success at Keeper Security. We constantly gather feedback from our Sales and CSM teams as well as from our competitors directly by attending demos / webinars.

With an SEM tool like SEMRush, we can not only optimize SEO but also look at industry trends and keep up with what the competition is doing. 

I also routinely look at the different ad campaigns competitors launch on LinkedIn via their Ad Library. Reddit recently launched a Beta “Answers” which is their AI to scan content across all subreddit communities and provides valuable customer feedback.

✅ I’m very comfortable giving presentations and with public speaking in general. As for thought leadership content, I recommend checking out my blog for a few examples of webinars, white papers and blogs: adrienjulienne.com/blogs

Below, please find a few examples of thought leadership content I’ve produced:

- Insight Report

- White paper

- Blog

- Webinar

- Case study

- Product update video